THURSDAY NIGHT FOOTBALL owned the night.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: The preliminary 5.3 for THURSDAY NIGHT FOOTBALL was slightly below last year’s 5.5 CBS premiere, but that’s a slip the network will be more than happy to take.
NBC: There wasn’t much interest in either of the night’s specials, as JEFF DUNHAM: UNHINGED IN HOLLYWOOD scored 1.2, and MAT FRANCO’S GOT MAGIC was at 1.1.
ABC: Reruns of the regular Thursday Shondaland line-up were led by 0.6s for GREY’S ANATOMY and SCANDAL.
CW: Reruns at twin 0.3s.
FOX: A run of the movie SCREAM 3 (presumably as promo for the network’s upcoming SCREAM QUEENS) was quiet at 0.5.
Only the newsmagazines and MASTERS OF ILLUSION are new tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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