September 18, 2015




DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 THU.17 Sep

CBS:  The preliminary 5.3 for THURSDAY NIGHT FOOTBALL was slightly below last year’s 5.5 CBS premiere, but that’s a slip the network will be more than happy to take.

NBC:  There wasn’t much interest in either of the night’s specials, as JEFF DUNHAM: UNHINGED IN HOLLYWOOD scored 1.2, and MAT FRANCO’S GOT MAGIC was at 1.1.

ABC:  Reruns of the regular Thursday Shondaland line-up were led by 0.6s for GREY’S ANATOMY and SCANDAL.

CW:  Reruns at twin 0.3s.

FOX:  A run of the movie SCREAM 3 (presumably as promo for the network’s upcoming SCREAM QUEENS) was quiet at 0.5.

Only the newsmagazines and MASTERS OF ILLUSION are new tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 THU.17 Sep

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.