September 19, 2014



Even football was subdued on a very quiet night.

Daily Comp 3way 2014 THU Sep 18

CBS:  A blowout win by Atlanta over Tampa Bay tested even NFL fans, as THURSDAY NIGHT FOOTBALL crashed by 2.2 from last week to a 3.3 preliminary rating.  That will go up in final numbers, but not enough to make up the difference.

NBC:  THE BIGGEST LOSER fell 0.3 from last week’s season premiere to a series low 1.3.  It was followed by a rerun of the MYSTERIES OF LAURA pilot at 0.8.

ABC:  Shonda Rhimes reruns at 0.6-0.7.

FOX:  SLEEPY HOLLOW reruns at 0.5.

CW:  Reruns at 0.2/0.2.

Everything new tonight is unscripted, including a fresh hour of UTOPIA and Big Brother and Biggest Loser clip shows.


Demo Profile 2014 THU Sep 18

The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership (ages 2 or more expressed in thousands of people).

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Thursday cable programs.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.