NOTE: Thursday fast nationals for all broadcast networks are inflated by a high number of local NFL PRESEASON pre-emptions. ABC pre-emptions include: Washington DC (Ravens), Houston and Cleveland. CBS pre-emptions: New York (Jets), Boston, Dallas and Pittsburgh. NBC pre-emptions: New York (Giants), Philadelphia, Washington DC and Tampa. FOX pre-emptions: Chicago, Detroit, Minneapolis and St Louis. CW pre-emption: Atlanta. In other words, wait until this afternoon for reliable program ratings with local NFL viewing adjusted out.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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