September 5, 2014



The arrival of NFL Football swamped everything else on the night.

Daily Comp 3way 2014 THU Sep 4 v3

NBC:  The opening game of NFL FOOTBALL, currently a 9.0 preliminary adult 18-49 rating from 8:30-11 pm, should go up to around a 10.6 official rating when the west coast viewing is processed properly, which would pass last year’s opening game.  The game itself was preceded by NFL KICK-OFF at 5.7 and NFL PRE-KICK at 8.8.

CBS:  Despite the arrival of football, BIG BROTHER rose 0.2 to 2.2.  THE BIG BANG THEORY topped the night’s reruns, of course, at 1.8.

ABC:  THE QUEST remained pathetic at 0.3, half the rating of the SHARK TANK rerun that followed it.

FOX:  Reruns at 0.5/0.5.

CW:  Reruns at 0.2/0.2.

All the networks except CW will air the STAND UP TO CANCER special tonight, which will run without commercials and therefore not receive a final Nielsen rating.  The rest of the evening is the usual summer Friday mix of reruns and newsmagazines.


Demo Profile 2014 THU Sep 4

The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership (ages 2 or more expressed in thousands of people).

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Thursday cable programs.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.