June 15, 2012

The Sked: THURSDAY RATINGS June 14 — NBA Continues Strong

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Written by: Mitch Metcalf

The NBA ruled the airwaves again last night, with a preliminary 5.8 Adult 18-49 rating. This will probably go up to over a 7 rating in the official nationals when the west coast viewing is properly factored in, putting Game 2 on track to beat Game 1’s 6.9 rating. UPDATE: Game 2 came in at a 7.1 rating in the official nationals and 16.7 million viewers over the age of 2. ABC should be thrilled with the ratings for the first two games of the NBA Finals, but it should be ecstatic about the prospects for the rest of the series. Miami held off a late surge by OKC, sending the series back home to Miami all tied up. Visions of a Game 7 with a 10+ rating for a decisive final game are dancing in the heads of ABC brass.

CBS is currently in second place with a 1.5 rating for repeats of its regular Thursday schedule.

FOX is in third with a 1.3 rating. Week two of Take Me Out stands at a 1.1 rating (down from last week’s 1.3 premiere). The Choice is a 1.5 rating (down from the 1.8 premiere last week).

NBC brings up the rear with a 1.0. Week two of Saving Hope is holding steady at a 0.7, while Rock Center is up a tenth from last week to a 0.8.

More detail to come in the Network Scorecard later this morning.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.