September 14, 2012

The Sked: Thursday Ratings September 13 — Updated

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Written by: Mitch Metcalf
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FOX won Thursday night with a 3.2 Adult 18-49 rating from 8-10 pm, with the two highest-rated shows of the night: the Thursday premiere of The X Factor (3.1) and the season premiere of Glee (3.3).

NBC placed second on the night with a 2.0 rating.  The night started with the season finale of America’s Got Talent (2.4) from 8-10 pm.  Rock Center with Brian Williams scored a 1.4 at 10 pm.  Although AGT built its audience each half hour (starting at a 1.8 at 8:00, then 2.1 at 8:30, 2.7 at 9:00, and 2.8 at 9:30).  The finale was more than a rating point below last year’s final AGT (3.6 rating on Wednesday, September 14 from 8-10 pm).  A quiet end to a disappointing year.   Next summer’s AGT will be quite a rebuilding effort: at least one new judge and a need to inject more engaging contestants with compelling back stories.

FOX had no problem winning each half hour against AGT.  X Factor won 8:00 by almost a full rating point (2.7 to 1.8) and won 8:30 by well over a rating point (3.4 to 2.1).  The race was a little closer at 9 pm, but Glee still won the 9:00 half hour (3.4 to 2.7) and 9:30 half hour (3.2 to 2.8).

Still FOX has to be disappointed in X Factor, a show that scored a 4.3 in its Thursday premiere last fall against all-original competition (including a 5.0 in the 8 pm hour on CBS with Big Bang Theory).  By November and early December last fall, X Factor had drifted down to about a 3.0 each week (before jumping to a 3.8 in its finale).  FOX cannot afford to see X Factor drift down much from the 3.1 starting point this year.

Back in May after the network upfront presentations, we projected Thursday Ratings for the fall, giving The X Factor a 3.4 rating for the Thursday edition and Glee a 2.8 rating (the projections are for original episodes in September through December).  Based on last night’s ratings, it will be difficult for X Factor to hit that 3.4, but Glee will probably settle in near that 2.8 once competition heats up on the other networks and the excitement of a season premiere recedes.  Starting next week as many more shows premiere, we will revisit our forecasts for each night and see which programs are breaking through (or not).

CBS averaged a 1.6 rating last night from 8-11 pm with repeats of Big Bang (1.9) and Two and a Half Men (1.5), an original Big Brother (2.0), and repeat Person of Interest (1.1).

ABC posted a 0.8 for the night from a weak schedule that included Wipeout (1.1) and repeats of Grey’s Anatomy (0.7) and Scandal (0.6).

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.