July 27, 2012

THE SKED: Thursday Scripted Cable Scorecard – 7/26/12


USA:  Another strong night for the BURN NOTICE/SUITS duo.  Burn, which uncharacteristically featured the killing of a major recurring character, was the highest-rated show on cable with 1.4 in 18-49s (slightly up from last week, and about 40% of its total viewership), while Suits held even at 1.2, skewing around the same.

FX:  ANGER MANAGEMENT was slightly down from last week to 1.0 in the demo, but seems to have found its level.  It’s the highest rated of FX’s Thursday comedies, with about 55% of its viewers under 50.  WILFRED was just about even with last week at 0.6, about 2/3 of its viewers in the 18-49 demo.  LOUIE, with a superb episode that featured a virtuoso performance by Parker Posey, was down to 0.4–not a great number, but with an incredible 80% of its viewers under 50.

TBS  In its 2d week, SULLIVAN & SONS held very well, losing only 10% of its viewers to 0.9 (about half under 50), just about even with its network’s hit Big Bang Theory reruns.

MTV:  AWKWARD., back on DirecTV and with a huge vote of confidence in the form of a 20-episode renewal order, was up to 0.8 in the 18-49 demo (this being MTV, the 40% of its viewers not in that demo might be younger rather than older).  That was just slightly lower than the 0.9 for its unscripted lead-in SNOOKI & JWOWW.

LIFETIME:  On an unscripted note, PROJECT RUNWAY held well from last week’s season premiere, down slightly to 0.7 (about half the total audience).  The show’s heyday is past–it was down 700,000 total viewers and 0.4 from last season’s 2d episode–but it’s still an important franchise for the network.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."