November 28, 2018



Even THIS IS US is facing network TV erosion.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

NBC:  THE VOICE gained 0.1 to 1.5.  The midseason finale of THIS IS US was up 0.2 from last week’s series low to 2.0, but that was down 0.8 from the parallel episode in 2017.  NEW AMSTERDAM was steady at 1.1.

ABC:  After a steady hour from THE CONNERS (1.4) and THE KIDS ARE ALRIGHT (0.9), BLACK-ISH (0.9), SPLITTING UP TOGETHER (0.7) and THE ROOKIE (0.8) were all up 0.1.

CBS:  RUDOLPH THE RED-NOSED REINDEER remained stalwart at 1.7, down 0.2 from last year’s airing.  It was followed by reruns at 0.8/0.6.

FOX:  Returning from a week off, THE GIFTED held at 0.6, and LETHAL WEAPON was up 0.1 to 0.7.

CW:  THE FLASH (0.6) and BLACK LIGHTNING (0.3) were stable.

NBC airs its annual CHRISTMAS AT ROCKEFELLER CENTER special tonight, and on cable, VIKINGS returns to History.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day. Broadcast final ratings for Tuesday will be available Thursday morning.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.