March 25, 2020



A big season exit for THIS IS US.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

NBC: After ELLEN’S GAME OF GAMES gained 0.1 to 1.4, the season finale of THIS IS US was at 1.7, up 0.3 from last week and down just 0.1 from the 2019 finale.  The special airing of the COUNCIL OF DADS pilot was at 0.7, a solid number but down more than half from its lead-in, and down to 0.6 in its 2nd half-hour, which doesn’t bode well for its regular run starting April 30.

ABC:  THE CONNERS slipped 0.1 to 1.1, and then BLESS THIS MESS (0.7), MIXED-ISH (0.6), BLACK-ISH (0.6) and FOR LIFE (0.6) were steady.

CBS:  Returning from a rerun week, NCIS jumped 0.3 to 1.3, and FBI was also up 0.3 to 1.1.  FBI: MOST WANTED rose 0.2 from last week to 1.0.

FOX;  THE RESIDENT (0.8) and EMPIRE (0.7) were steady.

CW:  Reruns at 0.1/0.1.

Tonight, ABC airs the season finale of STUMPTOWN. 


COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.