The preliminary DEMOCRATIC NATIONAL CONVENTION ratings were consistent with Monday at 0.2-0.3, a much tighter range than the ratings in 2016, which were at 0.4-1.3 on the broadcast networks. (NBC was on the high end, thanks to a 2.2 lead-in from that year’s AMERICA’S GOT TALENT.) Look for Mitch Metcalf’s detailed analysis of the Convention ratings this afternoon.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: After reruns at 0.3/0.3, WHAT WOULD YOU DO was down 0.1 to 0.3. DEMOCRATIC CONVENTION coverage was at 0.3.
CBS: Following reruns at 0.3/0.3, DEMOCRATIC CONVENTION coverage was at 0.2.
NBC: AMERICA’S GOT TALENT dropped 0.1 to 0.8, followed by DEMOCRATIC CONVENTION coverage at 0.3.
FOX: Reruns at 0.3/0.2.
CW: DEAD PIXELS debuted at 0.1. After a WHOSE LINE IS IT ANYWAY rerun at 0.1, TELL ME A STORY was steady at 0.1.
Convention coverage continues tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available this afternoon with the broadcast finals.
PREVIOUS TUESDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS TUESDAY CABLE & BROADCAST NATIONALS
NEWS & LATE NIGHT BROADCAST RATINGS
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