September 27, 2017



THIS IS US returned bigger than ever.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Sep 26.TUE

NBC:  THIS IS US blew the doors off the joint, up 0.4 from its Season 1 finale (and up a full point from its series premiere) to 3.8.  That pushed the premiere of LAW & ORDER TRUE CRIME: THE MENENDEZ MURDERS to 1.7, enough to win its hour, but not a particularly strong hold of that lead-in.  The night started with THE VOICE at 2.6, down 0.8 from last season’s Tuesday premiere.

CBS:  The aging NCIS fell 0.6 from last season’s premiere to 1.6, BULL was down a point from last year’s series premiere to 1.2, and NCIS: NEW ORLEANS lost 0.4 from 2016 to 1.0.

FOX:  LETHAL WEAPON premiered on Wednesday last season as EMPIRE’s lead-in, and it fell a point in its Tuesday debut to 1.2, although that was down just 0.1 from its finale last March (where it was paired with STAR).  The season premiere of THE MICK dropped 0.4 from January’s premiere to 0.9.  BROOKLYN NINE-NINE’s season premiere was down 0.3 from last year to 0.8.

ABC:  The season finale of CELEBRITY FAMILY FEUD was at 1.3.  DANCING WITH THE STARS was down 0.3 from last season’s Tuesday premiere to a series low 1.2.

CW:  Reruns at 0.2/0.3.

There’s another slew of premieres tonight, although the only brnad-new show is CBS’s SEAL TEAM.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Sep 26.TUE

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."