The STATE OF THE UNION ADDRESS occupied most of the network real estate. (Note that since the news telecasts aired without commercials, they won’t be counted for purposes of final network ratings.)
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: With much less competition this week, NEW GIRL and GRANDFATHERED were steady at 1.4/1.0.
NBC: HOLLYWOOD GAME NIGHT also held at last week’s level of 1.2. NBC also gets bragging rights to the highest rating for the STATE OF THE UNION part of the evening at 1.4.
CW: As the only network that doesn’t air presidential addresses, CW seized the night for a MADTV 20TH ANNIVERSARY REUNION special at 0.6 and a new episode of IZOMBIE, which at 0.5 held its rating from its last original in December.
CBS: A NCIS rerun tied for the highest rating of the night at 1.4.
ABC: Sitcom reruns at 0.8/0.6.
Things return to normal tonight with new programming on all the networks (except CW), including the premiere of SECOND CHANCE on FOX. On cable, TV Land airs the season premiere of YOUNGER followed by the premiere of TEACHERS, and FX checks out of AMERICAN HORROR STORY: HOTEL.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
###
About the Author
