January 18, 2017



Note that due to the schedule disruptions caused by President Obama’s farewell speech last week, some comparisons are to 2 weeks ago.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Jan 17.TUE

ABC:  THE MIDDLE and AMERICAN HOUSEWIFE remained at last week’s 1.7/1.5.  FRESH OFF THE BOAT fell 0.3 from 2 weeks ago to 1.1, and REAL O’NEALS was down 0.2 to 0.8.  AGENTS OF SHIELD’s grip on renewal became more tenuous with a 0.2 drop to a new series low 0.6.

NBC:  THE WALL, just renewed for 20 more episodes, held last week’s 1.7.  Technically, THIS IS US was down 0.4 from last week to 2.6, but that number included 2 runs on the West Coast.  Before that, it hadn’t aired since December 6, and last night was down 0.2 compared to that rating.  CHICAGO FIRE didn’t air last week, and was steady with the 1.6 from 2 weeks ago.

CBS:  NCIS was up 0.1 from 2 weeks ago, BULL held at 1.5, and NCIS: NEW ORLEANS was steady at 1.2.

FOX:  Both NEW GIRL and THE MICK were down 0.1 from last week to 1.0/1.1.  BONES aired at nearly 10PM last week, and was down 0.1 from that airing to 0.9.

CW:  NO TOMORROW finished its season, and very possibly its run, at a steady 0.2, below the 0.3 for a lead-in rerun of THE FLASH.

CBS has the PEOPLES CHOICE AWARDS tonight, a franchise in decline (1.3 last year).  On cable, History premieres SIX, with simulcasts on A&E and LMN.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Jan 17.TUE

CABLE RATINGS: Come back Thursday morning for detailed demographic ratings for top cable programs from this day, later than usual because of the MLK holiday.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.