January 20, 2016



There wasn’t much excitement about the return of AGENT CARTER.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2016 Jan TUE.19

ABC:  After 0.9 for a CAPTAIN AMERICA: 75 HEROIC YEARS special, AGENT CARTER returned with a 1.0 2-hour season premiere.  That was a series low, and down a worrisome 0.3 from last year’s finale, let alone the 1.9 premiere.

CW:  THE FLASH returned from its winter hiatus at 1.3, steady with where it had left off.  The network may have been even happier with the 0.9 for a LEGENDS OF TOMORROW informercial that aired at 9PM, suggesting strong interest in Thursday’s premiere.  That half-hour was followed by a DAWN OF THE JUSTICE LEAGUE promo for upcoming DC Comics movies at 0.8.

FOX:  NEW GIRL aired its last episode before Zoe Deschanel’s “jury duty” (i.e., pregnancy), down 0.2 to 1.3 from last week, when it faced little competition because of the State of the Union address.  GRANDFATHERED lost 0.1 to 0.9, BROOKLYN NINE-NINE was also down 0.1 to 1.1, and THE GRINDER held at 0.8.

NBC:  HOLLYWOOD GAME NIGHT, which aired last week, gained 0.1 to 1.2.  CHICAGO MED and CHICAGO PD were coming off crossover event episodes 2 weeks ago (when they flip-flopped timeslots), and MED was down 0.3 to 1.6, with PD down 0.1 to 1.7.

CBS:  NCIS fell 0.3 from its own crossover 2 weeks ago to 2.4, with NCIS: NEW ORLEANS down a big 0.7 to 1.8.  LIMITLESS dropped 0.2 to 1.2. 

All the networks are new tonight, including the returns of ARROW and SUPERNATURAL to CW. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts 3way 2016 Jan TUE.19

CABLE RATINGS: Come back Thursday morning for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.