January 7, 2015



AGENT CARTER was creditable, if not heroic, in its debut.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 TUE 6 Jan

ABC:  AGENT CARTER’s 1.9 was in line with the show it’s temporarily replacing, AGENTS OF SHIELD.  However, the dip to 1.7 by the final half-hour wasn’t such good news, especially since ABC provided non-stop hype throughout the broadcast for the first trailer for its ANT-MAN movie (which aired at the last possible moment) to keep viewers tuned in.  FOREVER followed at a steady but dull 1.1.

CBS:  Ancient it may be, but NCIS is still a force, returning from the holidays up 0.4 at a mighty 2.8.  That lifted NCIS: NEW ORLEANS by 0.6 to 2.5, and PERSON OF INTEREST up 0.4 to a timeslot-tying 1.7.

NBC:  The night began with reruns of PARKS & RECREATION (which will air in the slot starting next week) at 0.9/0.8.  The new episodes of MARRY ME and ABOUT A BOY (which just had its order trimmed to 20 episodes) couldn’t do any better with a pair of series-low 0.8s.  In that context, CHICAGO FIRE was impressive, more than doubling its lead-in to its standard 1.7.

FOX:  MASTERCHEF JR returned at 1.8, leading into NEW GIRL at a solid 1.5.  THE MINDY PROJECT, though, trailed badly at 1.0, down 0.1 from its most recent episode.

CW:  Still in reruns at 0.5/0.4.

It’s not much of an exaggeration to say that tonight is the must crucial of the season for FOX, which delivers the one-two punch of AMERICAN IDOL’s return and the premiere of EMPIRE.  The network desperately needs good results from those two if it’s going to lift its season from the lower depths.  CBS has THE MENTALIST in its final resting place of 8PM, followed by the PEOPLE’S CHOICE AWARDS, while NBC has its regular line-up.  ABC, hoping it has something real on its hands with GALAVANT, called an audible yesterday and rushed reruns of its first two episodes into the 10PM slot, instead of the scheduled FOREVER rerun.


COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 TUE 6 Jan

CABLE RATINGS: Come back later today for detailed demographic ratings for top cable programs from Saturday and Sunday January 3-4.

Monday January 5 detailed demographics will be available Thursday morning.

Tuesday January 6 detailed data will be posted Thursday afternoon.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.