AMERICAN HOUSEWIFE launched well, but THIS IS US was the story of the night.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: Fall seems to have its first genuine hit with THIS IS US, which shifted down to 9PM and increased by 0.2 to 2.8, despite the fact that its lead-in from THE VOICE went down 0.8 (to 2.5) from the last time the shows aired together. The CHICAGO FIRE season premiere was steady with 2015 at 1.8.
ABC: The 2-hour sitcom block had an OK start. THE MIDDLE premiered at 1.7, down 0.4 from last year’s Wednesday premiere. AMERICAN HOUSEWIFE arrived at 1.8. In the 9PM hour, FRESH OFF THE BOAT was at 1.5, much better than last spring’s 1.1 season finale, although not up to last fall’s 1.9 premiere. THE REAL O’NEALS, similarly, was up 0.3 from the 2015 finale to 1.2, but down from March’s 1.9 series premiere. AGENTS OF SHIELD was steady at 0.9.
CW: THE FLASH dropped a fairly large 0.3 from its season premiere to a series low 1.0, and NO TOMORROW was in sad shape, down 0.2 to 0.3.
FOX: The BROOKLYN NINE-NINE/NEW GIRL crossover didn’t accomplish anything, with both down 0.1 to 0.9. SCREAM QUEENS held at 0.7.
CBS: Portrait of a sinking line-up: NCIS dropped 0.2 to a series low 1.7, BULL fell 0.3 to 1.6, and NCIS: NEW ORLEANS was down 0.3 to its own series low 1.2.
All the networks air their regular line-ups tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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