October 15, 2014


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Written by: Mitch Metcalf
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THE FLASH flew alongside AGENTS OF SHIELD last night.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Tuesday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 TUE Oct 14

NBC:  Aided by their 3.3 lead-in from THE VOICE (which was up steeply from last week’s 2.4 clip show, but considerably down from 4.1 for its last all-new episode), MARRY ME had a creditable 2.3 start.  As is always the case with post-VOICE shows, the question will be whether it holds up over time.  The season premiere of ABOUT A BOY was at 1.8, down 0.7 from last season’s premiere, but that directly followed THE VOICE.  CHICAGO FIRE held up quite well with the lower lead-in, down 0.1 to 2.0.

ABC:  The night is officially a mess.  SELFIE fell 0.2 to 1.0, and MANHATTAN LOVE STORY stayed at 0.9.  AGENTS OF SHIELD dropped 0.1 to a new low 1.6, embarrassingly tied with THE FLASH on CW, then FOREVER isn’t destined to last that long, down 0.2 to a new low 1.1.

CW:  THE FLASH held up beautifully from last week’s giant premiere, down 0.3 to a blockbuster (for CW) 1.6.  (The show rose 0.1 in final numbers last week.)  SUPERNATURAL lost 0.1 to 1.0. 

CBS:  The entire line-up was down 0.1 from last week, with NCIS at 2.5, NCIS: NEW ORLEANS at 2.2, and PERSON OF INTEREST at 1.5.

FOX:  After 0.8/0.7 for animated reruns, NEW GIRL dropped 0.2 to 1.2, and THE MINDY PROJECT remained at 1.0.

ABC preempts its 8PM comedies for family specials tonight, and CW has another FLASH rerun after ARROW.  Otherwise, the network’s Wednesdays are now in place.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings for Tuesday, the same night last year and same night last week.

Daily Comp 3way 2014 TUE Oct 14

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Tuesday cable programs.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.