October 22, 2014



An ugly night in general, but especially for Major League Baseball.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 TUE Oct 21

FOX:  The combination of baseball’s decline in general and a lack of big-market teams and big-name players this year pushed WORLD SERIES GAME 1 to an all-time low 2.9, down 1.2 from last year’s preliminary Game 1 number (which adjusted up by 0.2 in final ratings).

ABC:  SELFIE kicked off the night by gaining a precious 0.1 to 1.1, but MANHATTAN LOVE STORY dropped 0.2 to a new low 0.7.  (It’s a sign of the state of network television that both shows recently received orders for additional scripts, meaning that neither is yet DOA.)  AGENTS OF SHIELD also fell to a new low, down 0.2 to 1.5.  FOREVER rose by 0.1 to 1.2.

NBC:  THE VOICE lost 0.3 to 3.1.  That’s down a full point from the show’s rating on last season’s parallel Tuesday (which, however, did not air against the World Series).  MARRY ME fell 0.4 from last week’s premiere to 1.9, and ABOUT A BOY lost 0.3 to 1.4.  After that, the steady 1.9 for CHICAGO FIRE looked good.

CBS:  NCIS and NCIS: NEW ORLEANS were both at 2.4, which was respectively down 0.1 and up 0.2.  PERSON OF INTEREST held even at 1.5.

CW:  THE FLASH, picked up for a full season, dropped 0.3, although 1.4 is still a blockbuster number for that network.  SUPERNATURAL lost 0.1 to 0.9.

No one is rooting harder for Kansas City in tonight’s WORLD SERIES GAME 2 than FOX, which desperately needs the Series to reach 7 or at least 6 games in order to gain viewers.  CW has the season premiere of THE 100.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2014 TUE Oct 21 v2

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this night.



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.