October 26, 2016



Play ball.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.


FOX:  The hope that a Cubs vs. Indians WORLD SERIES would bring in viewers who don’t normally watch baseball is paying off.  As further detailed in Mitch Metcalf’s SKEDBALL post, the preliminary 5.4 for Game 1 was 0.8 higher than last year’s early number, and marks the 2d consecutive year that World Series Game 1 ratings have risen.

NBC:  Whether because of the baseball competition or not, THE VOICE took a 0.4 hit from last Tuesday to 2.1.  THIS IS US dropped 0.2 to 2.4.  CHICAGO FIRE, though, was steady at 1.6.

CBS:  NCIS (1.7) and BULL (1.5) were down 0.1 from last week, but NCIS: NEW ORLEANS managed a 0.1 bump to 1.3.

ABC:  THE MIDDLE held at 1.5, but AMERICAN HOUSEWIFE dropped 0.2 to 1.5.  FRESH OFF THE BOAT was down 0.1 to 1.2, while THE REAL O’NEALS climbed 0.1 to 1.0.  AGENTS OF SHIELD was up 0.1 to 0.8.

CW:  THE FLASH and NO TOMORROW were steady at 1.0 and 0.3.

SundanceTV’s critically hailed RECTIFY begins its 4th and final season tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.


CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."