October 8, 2014



THE FLASH flew onto the airwaves.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Tuesday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 TUE Oct 7

CW:  THE FLASH gave CW its biggest series premiere in 5 years (since THE VAMPIRE DIARIES) at a huge–for that network–1.8.  SUPERNATURAL’s 1.2 season premiere was steady with last season.

ABC:  Even with the network’s now-daily upward afternoon adjustments, SELFIE and MANHATTAN LOVE STORY are likely to look lousy.  At the moment, SELFIE is down 0.5 to 1.1, and MANHATTAN is down 0.6 to 0.9.  AGENTS OF SHIELD is currently down 0.2 to 1.6, which would be a new series low if it holds.  FOREVER is down 0.1 to 1.3.

NBC:  THE VOICE aired a clip show, and consequently it was at 2.4, down a huge 1.7 from last week’s real episode.  Considering the much-diminished lead-in, CHICAGO FIRE did quite well, down 0.2 to 2.1.

FOX:  With UTOPIA now limited to Fridays, FAMILY GUY reruns were at 0.9 (slightly better than UTOPIA did in the hour last week), and NEW GIRL held steady at 1.3, with THE MINDY PROJECT down 0.1 to 1.0.

CBS:  Both NCIS series remained where they were last week, the mothership at 2.6 and NEW ORLEANS at 2.3.  PERSON OF INTEREST lost 0.2 to 1.6.

ARROW has its season premiere tonight, followed by a rerun of THE FLASH’s pilot.  On cable, FX premieres this season’s rendition of AMERICAN HORROR STORY.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings for Tuesday, the same night last year and same night last week.

Daily Comp 3way 2014 TUE Oct 7 v2

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Tuesday cable programs.



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.