November 12, 2014



Another bad night for the AGENTS OF SHIELD.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 TUE Nov 11

ABC:  There seems to be a consensus that AGENTS OF SHIELD has found its creative stride, but it’s not reflected in the ratings:  the series hit a new low last night, down 0.2 from its last episode to 1.5.  Of course, the wreckage of ABC’s Tuesday 8PM hour doesn’t help, with last night’s consisting of the already-canceled SELFIE (steadily bad at 0.9) and a MODERN FAMILY rerun (also 0.9).  FOREVER, picked up for a full season, fell 0.1 to 1.0, even with a higher lead-in than last week’s Marvel special.

NBC:  2 hours of THE VOICE is always a good thing for NBC, and last night’s 2.9 installment, steady with the last regular episode, and up 0.6 from last week’s clip show, gave CHICAGO FIRE a much better lead-in than it gets from the usual sitcoms, giving the first part of its crossover with CHICAGO PD and SVU a 2.2, up half a point from its last new episode.

CBS:  NCIS and NCIS: NEW ORLEANS each lost 0.3 to 2.3 and 2.0.  PERSON OF INTEREST, hurt badly by the event competition on NBC, fell 0.4 to a new series low 1.3.

FOX:  MASTERCHEF JR stayed at 1.8, but NEW GIRL and THE MINDY PROJECT each fell 0.3, to 1.3 and 1.0.

CW:  THE FLASH remained at a terrific (for CW) 1.4.  Despite the event status of SUPERNATURAL’s 200th episode, the hour was up a mere 0.1 to 0.9.

NBC is poised for another big night tonight, with a special hour of THE VOICE leading into the rest of the CHICAGO FIRE/PD/SVU crossover.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2014 TUE Nov 11

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this night.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.