Another bad night for the AGENTS OF SHIELD.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: There seems to be a consensus that AGENTS OF SHIELD has found its creative stride, but it’s not reflected in the ratings: the series hit a new low last night, down 0.2 from its last episode to 1.5. Of course, the wreckage of ABC’s Tuesday 8PM hour doesn’t help, with last night’s consisting of the already-canceled SELFIE (steadily bad at 0.9) and a MODERN FAMILY rerun (also 0.9). FOREVER, picked up for a full season, fell 0.1 to 1.0, even with a higher lead-in than last week’s Marvel special.
NBC: 2 hours of THE VOICE is always a good thing for NBC, and last night’s 2.9 installment, steady with the last regular episode, and up 0.6 from last week’s clip show, gave CHICAGO FIRE a much better lead-in than it gets from the usual sitcoms, giving the first part of its crossover with CHICAGO PD and SVU a 2.2, up half a point from its last new episode.
CBS: NCIS and NCIS: NEW ORLEANS each lost 0.3 to 2.3 and 2.0. PERSON OF INTEREST, hurt badly by the event competition on NBC, fell 0.4 to a new series low 1.3.
FOX: MASTERCHEF JR stayed at 1.8, but NEW GIRL and THE MINDY PROJECT each fell 0.3, to 1.3 and 1.0.
CW: THE FLASH remained at a terrific (for CW) 1.4. Despite the event status of SUPERNATURAL’s 200th episode, the hour was up a mere 0.1 to 0.9.
NBC is poised for another big night tonight, with a special hour of THE VOICE leading into the rest of the CHICAGO FIRE/PD/SVU crossover.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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