November 26, 2014



This is turning into a very bad week for NBC.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 TUE Nov 25

NBC:  First, a footnote to Monday’s ratings:  Nielsen unusually went back and further adjusted the rating for STATE OF AFFAIRS, acknowledging that it had miscalculated the show’s running time in “final” numbers yesterday.  That reduced STATE by another 0.1 to 1.4, a flat-out awful 0.8 drop from its premiere last week.  It’ s still possible that some of that plunge was due to Monday’s special circumstances, but if the number doesn’t rise next Monday, STATE will be on borrowed time.  Meanwhile, the news didn’t get any better last night.  THE VOICE fell 0.4 from last Tuesday to 2.3, which was only 0.3 higher than the BIGGEST LOSER episode that ran on the parallel night last year.  That sent MARRY ME down 0.4 to 1.1, and ABOUT A BOY down 0.3 to 1.0, where both were beaten by FOX’s sitcoms.  At 10PM, CHICAGO FIRE completed the agony by tumbling half a point to 1.6, last place for the hour.  Admittedly, there was stronger than usual competition from ABC on the night, but still… Happy Thanksgiving, NBC!

ABC:  A DANCING WITH THE STARS recap hour at 8PM scored 1.9, by far the best ABC has done in that hour all season.  That led into the DANCING cycle finale at 2.9, which was impressively up half a point from last November’s finale.

CBS:  NCIS dropped 0.2 to 2.4, but NCIS: NEW ORLEANS was steady at 2.3, and despite the huge ABC showing at 10PM (the last hour of DANCING peaked over a 3), PERSON OF INTEREST actually gained 0.1 to 1.7.

FOX:  MASTERCHEF JR and THE MINDY PROJECT both held at last week’s 1.5/1.1, and NEW GIRL lost 0.1 to 1.3.

CW:  THE FLASH was steady at 1.4, and SUPERNATURAL slipped 0.1 to 0.9.

Tonight marks the end of November sweeps, but only CBS and FOX are airing new episodes of their regular series.  ABC follows the millionth showing of A CHARLIE BROWN THANKSGIVING with reruns, NBC touts its upcoming PETER PAN LIVE with an infomercial, followed by an SNL clip show, and CW features that other Thanksgiving classic, PLANES, TRAINS AND AUTOMOBILES.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2014 TUE Nov 25

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this night.



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.