December 24, 2014



Wrong direction.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 TUE 23 Dec

NBC:  ONE DIRECTION: THE TV SPECIAL didn’t inspire the band’s fans to watch network TV, with a 0.7 rating that lost to reruns on ABC and CBS, and could only equal the numbers for the evening’s rerun holiday music specials from Michael Buble and Kelly Clarkson.

ABC:  The only other original programming of the night was THE YEAR: 2014, a recap special that managed a 1.1.  The night started with a pair of rerun animated specials, both at 1.2, SHREK THE HALLS and TOY STORY THAT TIME FORGOT.

CBS:  Reruns, topped by NCIS at 1.1.

FOX:  Reruns of NEW GIRL and THE MINDY PROJECT, every one of them at 0.5.

CW:  Reruns of THE FLASH and SUPERNATURAL at 0.3.

There’s no original network programming at all on Christmas Eve.  The closest thing to a broadcast event will be yet another run of IT’S A WONDERFUL LIFE on NBC.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2014 TUE 23 Dec

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.