Wrong direction.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: ONE DIRECTION: THE TV SPECIAL didn’t inspire the band’s fans to watch network TV, with a 0.7 rating that lost to reruns on ABC and CBS, and could only equal the numbers for the evening’s rerun holiday music specials from Michael Buble and Kelly Clarkson.
ABC: The only other original programming of the night was THE YEAR: 2014, a recap special that managed a 1.1. The night started with a pair of rerun animated specials, both at 1.2, SHREK THE HALLS and TOY STORY THAT TIME FORGOT.
CBS: Reruns, topped by NCIS at 1.1.
FOX: Reruns of NEW GIRL and THE MINDY PROJECT, every one of them at 0.5.
CW: Reruns of THE FLASH and SUPERNATURAL at 0.3.
There’s no original network programming at all on Christmas Eve. The closest thing to a broadcast event will be yet another run of IT’S A WONDERFUL LIFE on NBC.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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