February 18, 2015



FRESH OFF THE BOAT continued to look promising for ABC.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.


Demo Profile 2015 TUE.17 Feb

ABC:  The big challenge for FRESH OFF THE BOAT will be next week, when THE VOICE returns, but the 0.2 rise from last week (to 1.9) is certainly a good sign.  The prospects were less strong for the new REPEAT AFTER ME, which lost half a point from its lead-in at 1.4.  AGENT CARTER stayed at 1.4, and a COUNTDOWN TO THE OSCARS special was at 0.8.

CBS:  NCIS and its spin-off were both significantly down, the mothership by 0.4 to 2.5, and NEW ORLEANS by 0.3 to 2.0.  PERSON OF INTEREST was steady at 1.6.

NBC:  Each half-hour of the PARKS & RECREATION double-feature was up 0.1, to 1.2/1.1.  MARRY ME held at 0.8, but ABOUT A BOY dropped 0.2 to 0.7.  CHICAGO FIRE remained at 1.4.

FOX:  MASTERCHEF JR was up a big 0.4 to 1.8, then NEW GIRL and THE MINDY PROJECT each gained 0.1 to a respective 1.4/1.1.

CW:  THE FLASH slipped 0.1 to 1.4, while SUPERNATURAL was up 0.1 to 0.9.

Tonight’s event is the 2-hour series finale of THE MENTALIST.  The other networks all feature new episodes of their regular series.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 TUE.17 Feb

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from MONDAY.  Cable ratings for TUESDAY should be available Thursday morning.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.