March 1, 2017



Due to last night’s Presidential Address, original programming was limited to the 8PM hour.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings anaysis and comparisons follow the chart.

Fast Demo 2017 Feb 28.TUE

NBC:  As with Monday night, the Tuesday premiere of THE VOICE was down 0.4 from the parallel 2016 episode to 2.6.  The network also had bragging rights to the highest rating for the Presidential speech at 2.1.

ABC:  Although significantly lower than THE MIDDLE and AMERICAN HOUSEWIFE last week, compared to their own airings in the 9PM hour, FRESH OFF THE BOAT rose 0.1 to 1.2, and THE REAL O’NEALS was up 0.2 to 1.1.

FOX:  NEW GIRL lost 0.1 to 0.9, and THE MICK was steady at 0.9.

CW:  THE FLASH gained 0.1 to 1.1, and was followed by a 0.3 rerun of RIVERDALE.

CBS:  An NCIS rerun at 0.9.

Things won’t get easier for the second chapter of ABC’s WHEN WE RISE tonight, airing against NBC’s mega-crossover that culminates in the launch of CHICAGO JUSTICE.  The other networks are new, except that the sudden yanking of CBS’s DOUBT resulted in a rerun BULL on the line-up.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Feb 28.TUE

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.