Articles

March 2, 2016
 

SHOWBUZZDAILY TUESDAY NETWORK SCORECARD – 3.1.2016

 

THE VOICE was dominant but diminished.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2016 Feb MAR.01

NBC:  THE VOICE easily took the night at 3.0, but that was down more than 20% from the 3.8 it scored on its first Tuesday of 2015.  With almost the double the lead-in of any other network’s coverage, NBC’s Super Tuesday news hour smashed the other networks with 1.5.

ABC:  The season finales of THE MUPPETS and AGENT CARTER did nothing to aid their causes, as 2 episodes of MUPPETS were at 0.9/0.8 after 0.8 for one episode last week, and AGENT CARTER fell 0.1 to 0.7.  Super Tuesday coverage was at 0.6.

CBS:  NCIS dropped 0.4 against THE VOICE to 2.0, and NCIS: NEW ORLEANS was down 0.2 to 1.6.  The Super Tuesday hour was at 0.8.

FOX:  NEW GIRL and BROOKLYN NINE-NINE each lost 0.1 to 1.1 and 0.8, while GRANDFATHERED and THE GRINDER held at 0.8/0.6.

CW:  A rerun of the WORLD DOG AWARDS was at 0.3.

ABC gives its sitcom THE REAL O’NEALS a splashy start tonight, with episodes airing before and after a new MODERN FAMILY, trying to boost it before next Tuesday’s timeslot premiere.  On cable, Sundance launches HAP AND LEONARD.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts Track 2016 Feb MAR.01

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

###



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.