March 11, 2015



A grim night all around.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 TUE.10 Mar

ABC:  Even though FRESH OFF THE BOAT was down 0.2 from last week to 1.5, it was still the highest rated show of the night on ABC.  REPEAT AFTER ME dropped 0.1 to 1.1, and the swelling campaign for next month’s AVENGERS 2 is doing absolutely nothing for AGENTS OF SHIELD, which fell 0.2 to a new series low 1.4.  FOREVER was a rerun at 0.8.

NBC:  THE VOICE was down half a point from last week, although its 3.6 towered over everything else on the networks.  CHICAGO FIRE was the only show all night to hold steady, at 2.1.

CBS:  The whole line-up was down, with NCIS off by 0.2 to 2.1, NCIS: NEW ORLEANS falling 0.3 to 1.6, and PERSON OF INTEREST losing 0.3 to 1.4.

FOX:  HELL’S KITCHEN slipped 0.1 to 1.3, and after a NEW GIRL rerun (0.7), THE MINDY PROJECT dropped 0.1 to a new series low 0.9.

CW:  Still in rerun mode at 0.4/0.3.

CW isn’t giving THE 100 much of a season finale push tonight, preceding it with an ARROW  rerun.  Only BLACK-ISH is new on ABC, and NBC is all-rerun, so the night’s major interest will be whether EMPIRE can hit yet another new high with its last new episode before next week’s season finale.  On cable, HINDSIGHT has its season finale on VH1.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 TUE.10 Mar

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.