March 16, 2016



The strategy of previewing sitcoms behind THE VOICE continues to work for NBC.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2016 Mar TUE.15

NBC:  THE VOICE fell 0.4 from last Tuesday to 2.7, but that was still enough to give CROWDED a solid 1.8 start for its first half-hour, although the show fell to 1.4 by 10:30PM.  Now that LITTLE BIG SHOTS is established as a strong performer on Sundays, CROWDED should continue to get the benefit of a helpful lead-in on its regular night.

ABC:  A night that was problematic is becoming a disaster area.  FRESH OFF THE BOAT dropped 0.3 to 1.1, THE REAL O’NEALS lost 0.1 to 1.0, AGENTS OF SHIELD fell 0.1 to 1.0, and OF KINGS AND PROPHETS may have had its last network airing after a 0.3 collapse to 0.5.

CBS:  Returning from a week off, NCIS and NCIS: NEW ORLEANS were both steady at 2.0/1.6.  LIMITLESS held at last week’s 1.1.

FOX:  NEW GIRL dropped 0.2 to 1.0, then (presumably for production reasons) GRANDFATHERED aired a 0.5 rerun.  BROOKLYN NINE-NINE and THE GRINDER remained at their numbers from their last original airings 2 weeks ago at 0.8/0.6.

CW:  Reruns at 0.4/0.2.

The midseason wave continues tonight, as CBS introduces the spin-off CRIMINAL MINDS: BEYOND BORDERS and ABC’s NASHVILLE returns after its winter hiatus.  On cable, FX’s brilliant but eternally under-watched THE AMERICANS has its season premiere, and TV Land’s TEACHERS shuts its doors.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts Track 2016 Mar TUE.15

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.