Fair starts for the trio of newcomers.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: THE VOICE scored 3.1 with a 1-hour episode, which was down 0.7 from last week’s 2-hour installment. It was also down 0.2 from the night in October when NBC launched its post-VOICE sitcoms. On that night, MARRY ME and ABOUT A BOY were at 2.3/1.8, while last night’s season premiere of UNDATEABLE was at 1.9, and the series premiere of ONE BIG HAPPY was at 1.6. Considering where MARRY ME and ABOUT A BOY are now–very likely on the wrong side of the bubble–this start can’t be considered very encouraging. The night ended with CHICAGO FIRE at 1.6, down a hefty half-point from last week, when it had the 2d hour of THE VOICE as its lead-in, despite facing reruns on the other networks.
CW: THE FLASH returned from a short hiatus with a 0.3 drop to 1.2. IZOMBIE started its run at 0.9, a solid if unexciting retention of the lead-in.
FOX: HELL’S KITCHEN and THE MINDY PROJECT were steady at 1.3 and 0.9, with a rerun NEW GIRL (0.6) in between.
ABC: Only AGENTS OF SHIELD was new last night, and it gained 0.1 from last week to 1.6. The night’s reruns were led by 1.0 for FRESH OFF THE BOAT.
CBS: An all-rerun night headed by a 1.1 tie between the two NCIS shows.
EMPIRE’s 2-hour season finale will dominate tonight’s line-up, and the only question is just how high it can go. ABC and NBC aren’t even bothering to compete (ABC has a new 10PM special on THE UNTOLD STORY OF THE SOUND OF MUSIC; it’s unclear if Lady Gaga will appear), while CBS is airing a 2-hour SURVIVOR and CW shifts SUPERNATURAL to the Wed 9PM slot.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
###
About the Author
