March 4, 2015



A better than usual night for THE VOICE.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 TUE.3 Mar

NBC:  It’s unusual for a Tuesday edition of THE VOICE to outrate the Monday show, but last night’s episode did the trick at 4.1, up 0.2 from both last week’s Tuesday premiere and the previous night.  With that enormous lead-in (and a rerun on CBS), CHICAGO FIRE shot up 0.8 to 2.2.

ABC:  There was no return bump for AGENTS OF SHIELD, which slipped 0.1 from its fall finale to 1.6 for its midseason premiere.  Earlier in the evening, FRESH OFF THE BOAT and REPEAT AFTER ME were also down 0.1, respectively to 1.7 and 1.2.  FOREVER remained at 1.0.

FOX:  HELL’S KITCHEN returned with a 1.4 that was up 0.1 from its fall finale.  NEW GIRL was steady at 1.3, and THE MINDY PROJECT lost 0.1 to 1.0.

CBS:  A night of reruns, led by 1.2 for NCIS.

CW:  More reruns at 0.4/0.3.

CBS launches the new CSI: CYBER tonight, but the most interesting battle may be the head-to-head between EMPIRE and a special Wednesday THE VOICE at 9PM.  On cable, BBCAmerica premieres the new season of BROADCHURCH.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 TUE.3 Mar

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.