April 12, 2017



Another bad night for FOX.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Apr 11.TUE

FOX:  BROOKLYN NINE-NINE returned for its midseason premiere at 0.7.  That was far below the 1.4/1.2 rating for its New Year’s Day midseason finale, but since that night was boosted by an NFL lead-in, the more important comparison is that it was also down 0.2 from its last Tuesday airing in December.  THE MICK followed at a steady 0.8, then PRISON BREAK dropped a big 0.4 from last week’s reboot premiere to 1.1.

ABC:  THE MIDDLE fell 0.2 to 1.2, and AMERICAN HOUSEWIFE was down 0.1 to 1.1.  FRESH OFF THE BOAT held at 1.1, but IMAGINARY MARY dropped 0.1 to 0.8.  The night ended with AGENTS OF SHIELD steady at 0.7.

NBC:  THE VOICE lost 0.3 to 1.6, and the back-to-back episodes of TRIAL & ERROR were steady at 0.9 and up 0.1 to 0.8.  A CHICAGO FIRE rerun wrapped up the night at 0.6.

CW:  After a 0.2 rerun of THE FLASH, IZOMBIE was down 0.1 to 0.3.

CBS:  A night of reruns, led by NCIS at 0.9.

Most of the broadcast networks are in reruns tonight, and on cable, TNT’s MAJOR CRIMES finishes its season.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Apr 11.TUE

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.