Even the brand names were down.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: A rerun FRESH OFF THE BOAT started the night with 0.7, and then a new REAL O’NEALS suffered from the lead-in, down 0.2 from its last new episode to 0.8. AGENTS OF SHIELD was down 0.1 to 0.9, and BEYOND THE TANK held its sad 0.5.
FOX: Back-to-back episodes of NEW GIRL were at 0.9/0.8, both down from last week’s 1.1. The season finale of BROOKLYN NINE-NINE and THE GRINDER were steady at 0.9/0.6.
CW: THE FLASH returned from 2 weeks off and was slower by a factor of 0.2, down to 1.1. CONTAINMENT followed with a 0.6 premiere, but was down to 0.5 by its 2d half hour, suggesting ratings that will be at IZOMBIE level or lower by next week.
NBC: THE VOICE dropped half a point from last week’s 2-hour episode to 1.8. CHICAGO MED were two of the night’s only semi-bright spots, each up from its last episode 2 weeks ago, MED by 0.1 to 1.6 and FIRE by 0.2 to 1.7.
CBS: Returning after a week of reruns, NCIS was down 0.2 to 1.8, NCIS NEW ORLEANS slipped 0.1 to 1.6, and LIMITLESS remained at 1.1.
It’s going to be another slow night, as CW is in reruns, and NASHVILLE and HEARTBEAT are the only new shows on ABC and NBC.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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