NETWORK UPDATE: CELEBRITY WIFE SWAP gained 0.1 in final numbers.
TUESDAY CABLE: THE HAVES AND THE HAVE NOTS (OWN) and THE DEADLIEST CATCH (Discovery) were the highest-rated cable originals of the night at 1.0, steady for both. RIZZOLI & ISLES (TNT) was down from that level last week to 0.86, while PERCEPTION held at 0.53. The night’s teen-aimed trio were all down, most heavily ABCFamily’s PRETTY LITTLE LIARS at 0.75, followed by CHASING LIFE at 0.43, with MTV’s FINDING CARTER at 0.4. (In Females 18-34, they were at 1.8/0.85/0.97, and in teen girls they were at 3.36/1.74/2.03. CHASING LIFE’s strength, by the way, is with Women 35-49, where it scores with 0.59, compared to 0.4 for FINDING CARTER.) TYRANT (FX) stayed put at 0.47. On USA, ROYAL PAINS was steady at 0.54, but COVERT AFFAIRS tumbled to 0.32. On Comedy Central, DRUNK HISTORY was steady at 0.56, while NATHAN FOR YOU had an uptick to 0.49 (last night’s episode included the much publicized Starbucks stunt). On History, 2 episodes of COUNTING CARS were at 0.77.
America’s Got Talent almost doubled the next-highest rating on network TV last night.
In addition to the traditional adult 18-49 ratings grids below (for last night, the same night last year and same night last week), please take a look at our new chart further down the page with even more ratings detail for each program last night, including other important demographic segments and total audience size.
NBC: Although AMERICA’S GOT TALENT merely held even with last week, its 2.4 towered over everything else the networks aired. FOOD FIGHTERS had a nice 0.3 boost to 1.3 in its 2d week.
ABC: Both EXTREME WEIGHT LOSS and CELEBRITY WIFE SWAP were up 0.1, to 1.1/1.0.
CBS: Reruns, led by 1.0s for both NCIS shows.
FOX: Reruns, highlighted by 0.7 for FAMILY GUY.
CW: Reruns at 0.3/0.2.
CBS demotes EXTANT to the 10PM slot tonight. The other networks air their usual summer Wednesday line-ups.
DEMOGRAPHIC DETAIL
The chart above looks at nightly numbers beyond the fundamental adult 18-49 rating. For each program, we have listed the three key demographic ratings for advertisers (from youngest to oldest): adults 18-34, adults 18-49, and adults 25-54. While the vast majority of commercial time is sold on the basis of 18-49 delivery, 18-34 and 25-54 are important for particular categories such as fast food and pharmaceuticals, respectively. Continuing across the page, the demographic share section provides a snapshot of each program’s skew across major segments (women 18-49 vs men 18-49 vs adults 50+). A perfectly balanced audience (equally male and female, equally younger and older) has the same share level in each group, while a difference of 2 or more share points is usually significant. The final column lists the broadcast measure of viewership: the number of total viewers for each program (ages 2 or more), expressed in thousands of people.
About the Author
