May 13, 2015


Not a good night for season finales.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 TUE.12 May

ABC:  ABC definitely didn’t want the season to end for AGENTS OF SHIELD with a 0.2 drop to a series low 1.3, outrated by THE FLASH.  The night started with a DANCING WITH THE STARS episode, up 0.1 to 1.5.

CBS:  The season finale of NCIS was down 0.1 from last week to 1.9, but more seriously was down 25% from last season’s 2.6.  Similarly, although the season finale of NCIS: NEW ORLEANS was up 0.1 from last week to 1.7, it was down 30% from last season’s 2.5 for NCIS: LA.  A run of CSI: CYBER was at 1.2, the same as it did on Wednesday last week.

NBC:  THE VOICE rose 0.1 to 2.1, down 20% from the parallel night last season.  The season finale of UNDATEABLE held at last week’s 1.3.  The season finale of CHICAGO lost 0.1 from last week to 1.3, down 30% from last season’s 1.9.

FOX:  HELL’S KITCHEN was steady at 1.2.  An Tuesday episode of AMERICAN IDOL was also at 1.2.

CW:  THE FLASH held at 1.4, and IZOMBIE gained 0.1 to 0.7.

Tonight’s season finales include THE MIDDLE, THE GOLDBERGS and NASHVILLE on ABC, CSI: CYBER on CBS, ARROW on CW and AMERICAN IDOL on FOX.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 TUE.12 May

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.