AMERICA’S GOT TALENT may be starting to show its age.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The season premiere of AMERICA’S GOT TALENT easily won the night, but its 2.6 rating was down 0.4 from last year’s premiere. The compatible lead-out I CAN DO THAT premiered at 1.8, a strong start for a 10PM summer series.
ABC: After a steady 1.1 for 500 QUESTIONS, EXTREME WEIGHT LOSS had a downbeat season premiere at 0.9, down 0.4 from last summer’s premiere.
FOX: ARE YOU SMARTER THAN A 5TH GRADER returned from a 7-year hiatus at an unexciting 0.8, followed by 1.1 for HELL’S KITCHEN.
CW: A NY sports preemption may shift the number, but for now, IZOMBIE showed no impact from its much lower lead-in (an 0.4 FLASH rerun rather than last week’s 1.5 season finale), holding at 0.6.
CBS: Reruns, led by 1.0 for NCIS.
The summer unscripted shows keep arriving tonight, with THE BRIEFCASE on CBS and BULLSEYE on FOX. In addition, NBC has the IHEARTRADIO COUNTRY FESTIVAL music special.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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Preliminary ratings are delayed by Nielsen until at least 9:30 am PT (90 minutes past due). The ratings service is performing extra “quality checks,” so be prepared for unusually high quality ratings later this morning!