Fair results for some ABC premieres.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: Two episodes of UNCLE BUCK were sandwiched between two episodes of TO TELL THE TRUTH on an all-premiere night, and the strategy worked. All the shows were at about the same level of total audience (5.2-5.4M), but UNCLE BUCK skewed younger, giving it a solid (and steady) 1.5 in the demo, with the 8PM TRUTH at 1.0 and the 10PM edition rising to 1.2.
NBC: Without having to face THE BACHELORETTE this week, AMERICA’S GOT TALENT rose 0.2 to 2.5, and that boosted MAYA & MARTY by 0.2 to 1.4.
CBS: After 0.7-0.8 reruns, the next-to-last PERSON OF INTEREST held at 1.0.
FOX: HOTEL HELL gained 0.2 to 0.9, and COUPLED remained at 0.5.
CW: A new episode of CONTAINMENT couldn’t even hold its 0.4 lead-in from a rerun of THE FLASH, returning from a week off down 0.1 to 0.3.
It’s going to be a quiet TV night, as only THE NIGHT SHIFT, MASTERCHEF and WAYWARD PINES offer new episodes.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
###
About the Author
