July 13, 2016



Baseball’s ALL-STAR GAME struck out.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jul TUE.12

FOX:   The 2016 MLB ALL-STAR GAME averaged a weak 2.0 adult 18-49 rating in the fast nationals, compared to a 2.8 last year.  The 2015 All-Star Game went up to a 3.1 adult 18-49 rating (live+same day) in the official nationals (which properly count west coast viewing).  This year’s game will rise to a 2.2 or possibly 2.3 demo rating in the official nationals later today.

NBC:  AMERICA’S GOT TALENT fell 0.4 from last week to 2.3, and pending the baseball adjustment, that made it the highest-rated show of the night.  The finale of MAYA & MARTY was steady at 1.0.

ABC:  After game show reruns at 1.0/0.9, the season finale of TO TELL THE TRUTH was up 0.1 to 1.1.

CBS:  Sandwiched between NCIS franchise reruns at 0.6/0.8, ZOO held at 0.8.

CW:  CONTAINMENT (and the preceding rerun of THE FLASH) rose 0.1 to 0.3.

In its annual celebration of corporate synergy, ABC airs THE ESPYS awards show tonight.  On cable, all eyes will be on USA Network–or so USA hopes–for the Season 2 premiere of last summer’s zeitgeist show MR. ROBOT.  It’s getting the royal treatment, with back-to-back limited commercial episodes and a post-show.  USA’S night begins with the season premiere of SUITS, which despite all the attention directed at MR. ROBOT was the higher-rated show last year.  In a less spectacular part of the dial, IFC’s MARON airs its final two episodes.

Fast Demo 2016 Jul TUE.12

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jul TUE.12

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.