July 20, 2016



NBC’s coverage was even more dominant on Night 2 of the REPUBLICAN NATIONAL CONVENTION, with a 1.1 rating that more than doubled the 0.5s at ABC and CBS.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jul TUE.19

NBC:  AMERICA’S GOT TALENT fell 0.2 from last week, but its 2.2 was still the highest-rated show of the night by far.

CBS:  After a 0.7 NCIS rerun, ZOO was down 0.1 to 0.7.

FOX:  HOTEL HELL and COUPLED were each up 0.1, to 0.8 and 0.5.

CW:  After a 0.2 rerun of THE FLASH, the finale of limited series CONTAINMENT was steady at 0.3.

ABC:  Reruns at 0.4-0.6.

Because of convention coverage, CBS will try AMERICAN GOTHIC out in the 9PM slot tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jul TUE.19

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.