July 29, 2015



Perhaps yesterday’s lion-slaying story helped the animals-on-the-march thriller ZOO.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 TUE.28 Jul

CBS:  ZOO gained a healthy 0.2 for a 1.2 last night, making it the highest-rated summer scripted show on the networks.  It was sandwiched by 1.0/0.8 procedural reruns.

NBC:  AMERICA’S GOT TALENT fell 0.2 for a 2.1 that was still dominant for the night.  HOLLYWOOD GAME NIGHT was steady at 1.3.

ABC:  After 0.7/0.6 sitcom reruns, EXTREME WEIGHT LOSS gained 0.1 to 0.7.

FOX:  ARE YOU SMARTER THAN A 5TH GRADER held at 0.6, while KNOCK KNOCK LIVE lost 0.1 to 0.5.

CW:  Reruns at 0.4/0.2.

Regular summer line-ups on all the networks tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 TUE.28 Jul

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.