August 24, 2016



The title BETTER LATE THAN NEVER may also have applied to its late-August launch.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Aug TUE.23

NBC:  AMERICA’S GOT TALENT returned to the schedule for the first time since August 2, down 0.1 to 2.4.  That provided an effective lead-in for BETTER LATE THAN NEVER, which held on to two-thirds of the TALENT audience with 1.6.

ABC:  Both BACHELOR IN PARADISE and its AFTER-SHOW were 0.1 above last week’s levels, at 1.4/0.7.  However, a retrospective special celebrating 20 years of THE VIEW flopped at 0.4.

CBS:  ZOO gained 0.1 to 0.8, with the surrounding procedural reruns at 0.8/0.7.

CW:  MADTV stayed at last week’s 0.2, below its THE FLASH rerun lead-in of 0.3.

FOX:  Reruns at 0.3-0.4.

Tonight’s season finales include DUCK DYNASTY and WAHLBURGERS on A&E, and ANOTHER PERIOD on Comedy Central.  Sundance launches GOMORRAH, a subtitled Italian-language drama airing in 2 1/2-hour chunks that’s unlikely to change the network’s fortunes.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Aug TUE.23

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.