September 21, 2016



The new season may have its first hit.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.


NBC:  THIS IS US had a strong debut at 2.8, dominating the 10PM hour and declining just 0.4 in the course of its airing.  It held more than 80% of its lead-in from THE VOICE, which at 3.4 was down just 0.1 from last year’s Tuesday fall premiere, and since US will have a strong lead-in all fall, it should have every chance of keeping its momentum.

CBS:  BULL premiered solidly if unspectacularly at 2.2.  It was the network’s highest rated show of the night, which is obviously good news, building slightly on its 2.1 NCIS lead-in, and slipped just 0.1 during the hour.  The less good news for CBS came from its franchise series, as NCIS’s 2.1 was down 0.4 from Fall 2015, and NCIS: NEW ORLEANS (now airing at 10PM) was down 0.3 to 1.4.

FOX:  The network couldn’t have expected much more than what it got from its trio of low-rated returnees.  BROOKLYN NINE-NINE was down half a point from last season’s premiere (which was on a Sunday) to 1.0, NEW GIRL was down 0.2 to 1.2 from last season’s January premiere.  SCREAM QUEENS was uglier, down 0.7 to 1.0.  The question will be whether the shows can retain these minimally acceptable numbers, or whether they’ll continue to sink.

ABC:  DANCING WITH THE STARS lost 0.2 from Monday’s installment to 1.5.  AGENTS OF SHIELD had its first 10PM airing and dropped a heavy 0.6 from last year’s 9PM premiere to 1.1.

CW:  MADTV’s 0.2 was equal to last week’s rerun, and below its lead-in, a 0.3 rerun of THE FLASH.

There’s both new business and old tonight.  Debuts include ABC’s SPEECHLESS and DESIGNATED SURVIVOR, as well as FOX’s LETHAL WEAPON.  Meanwhile, CBS’s BIG BROTHER and USA’s MR ROBOT end their summer seasons.  (USA will follow the MR ROBOT finale with a “sneak” of the pilot for its upcoming series FALLING WATER.)

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.


CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."