September 28, 2016



Just about everything took the expected Week 2 dip.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.



NBC:  Yesterday, THIS IS US became the first new series to get a back order (5 episodes, as all parties say the season was always planned for no more than 18 hours), and it held up well last night, down 0.2 to 2.6.  Another 2-hour THE VOICE was also down 0.2 to 3.2.  

CBS:  NCIS was down 0.1 to 2.1, and BULL fell 0.3 to 1.9, still a good number these days.  NCIS: NEW ORLEANS defied the trend of the night and rose 0.1 to 1.5.

FOX:  BROOKLYN NINE-NINE slipped 0.1 to 1.0, then NEW GIRL dropped 0.2 to 1.0, and SCREAM QUEENS also lost 0.2 to 0.8.

ABC:  A 2-hour DANCING WITH THE STARS was down 0.2 from last Tuesday’s edition to 1.3, and AGENTS OF SHIELD held at 0.9.

CW:  The season finale of MADTV remained at 0.2, with 0.3 for its lead-in, a rerun of THE FLASH.

CBS airs its regular Wednesday schedule tonight, including season premieres for CRIMINAL MINDS and CODE BLACK.  In addition, TV Land has season premieres of YOUNGER and IMPASTOR.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.


CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."