October 1, 2014



ABC’s Tuesday prospects look considerably less bright after last night.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Tuesday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 TUE Sep 30

ABC:  SELFIE and MANHATTAN LOVE STORY showed very little promise with debuts at 1.4 and 1.3.  Both slightly overperformed with ABC’s target audience of women, but not enough to make a difference.  AGENTS OF SHIELD dropped 0.4 to a series low 1.7.  Perhaps worst of all was FOREVER, which collapsed by half a point after its 1.8 debut last week, all the way down to an unimpressive 1.3.

CBS;  NCIS lost 0.3 from last week’s season premiere to 2.6, and NCIS: NEW ORLEANS fell 0.2 from its series premiere to 2.3.  (Both, as usual with the franchise, were much stronger in the older-skewing total viewer metric.)  PERSON OF INTEREST edged up 0.1 to 1.8.

FOX:  No good news, as UTOPIA remained at last week’s 0.8, NEW GIRL dropped 0.1 to 1.2, and THE MINDY PROJECT gained 0.1 to 1.1.

NBC:  THE VOICE was down just a tick from last week to 4.0, and CHICAGO FIRE slipped 0.2 to 2.4.

CW:  The second part of the IHEARTRADIO MUSIC FESTIVAL special was up 0.1 from Monday at 0.4.

Tonight’s events are on CBS, which has the season premiere of CRIMINAL MINDS (now with Jennifer Love Hewitt in the cast) and the series premiere of STALKER.  The most important number, however, may belong to the Week 2 rating for ABC’s BLACK-ISH.  On cable, FX has the season finale of THE BRIDGE. 


COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings for Tuesday, the same night last year and same night last week.

Daily Comp 3way 2014 TUE Sep 30

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Tuesday cable programs.



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.