Viewers flocked to a classic.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: A CHARLIE BROWN THANKSGIVING was the highest-rated show of the night, although its 1.5 was down 0.2 from last year’s Thanksgiving Eve airing. It was followed by reruns at 0.5-0.9.
CBS: SURVIVOR dropped 0.1 to 1.3, but SEAL TEAM was up 0.1 to 0.9, and CRIMINAL MINDS gained 0.2 to 0.9.
NBC: The season premiere of HOLLYWOOD GAME NIGHT was at 0.6, and the year’s SNL THANKSGIVING special was at 1.0, down 0.1 from last year’s edition.
FOX: Reruns at 0.6/0.5.
CW: A rerun of the IHEARETRADIO MUSIC FESTIVAL special at 0.2.
MURPHY BROWN is the only regular series airing a new episode on Thanksgiving. Specials include FOX’s MASTERCHEF JR CELEBRITY SHOWDOWN, and ABC’s MEGHAN’S NEW LIFE. In addition, through the alchemy of the NFL’s TV contracts, SUNDAY NIGHT FOOTBALL becomes THURSDAY NIGHT FOOTBALL, switching networks to NBC for the night.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
PREVIOUS WEDNESDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS WEDNESDAY CABLE & BROADCAST NATIONALS
###
About the Author
