November 22, 2018



Viewers flocked to a classic.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  A CHARLIE BROWN THANKSGIVING was the highest-rated show of the night, although its 1.5 was down 0.2 from last year’s Thanksgiving Eve airing.  It was followed by reruns at 0.5-0.9.

CBS:  SURVIVOR dropped 0.1 to 1.3, but SEAL TEAM was up 0.1 to 0.9, and CRIMINAL MINDS gained 0.2 to 0.9.

NBC:  The season premiere of HOLLYWOOD GAME NIGHT was at 0.6, and the year’s SNL THANKSGIVING special was at 1.0, down 0.1 from last year’s edition.

FOX:  Reruns at 0.6/0.5.

CW:  A rerun of the IHEARETRADIO MUSIC FESTIVAL special at 0.2.

MURPHY BROWN is the only regular series airing a new episode on Thanksgiving.  Specials include FOX’s MASTERCHEF JR CELEBRITY SHOWDOWN, and ABC’s MEGHAN’S NEW LIFE.  In addition, through the alchemy of the NFL’s TV contracts, SUNDAY NIGHT FOOTBALL becomes THURSDAY NIGHT FOOTBALL, switching networks to NBC for the night.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back Monday afternoon for detailed demographic ratings for top cable programs from this day, later than usual due to Thanksgiving holiday weekend.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.