Valentine’s Day was slow even for the WINTER OLYMPICS.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: It was a slow night for the WINTER OLYMPICS at a preliminary 4.0, significantly below previous parallel nights: 2014 Sochi 5.6, 2010 Vancouver 9.0, 2006 Turin 6.0, 2002 Salt Lake City 10.4.
CBS: BIG BROTHER: CELEBRITY EDITION was down half a point from last Wednesday’s episode to 1.3, and THE AMAZING RACE lost 0.2 to 0.9.
CW: Valentine’s Day-themed specials RELATIONSHIPS JUST FOR LAUGHS and TOP 14 GREATEST VALENTINE’S DAY MOVIES were at 0.2/0.2.
ABC: After reruns at 0.5-0.6, MATCH GAME was down 0.1 to 0.5.
FOX: Reruns at 0.5/0.6.
ABC airs another episode of THE BACHELOR WINTER GAMES tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS WEDNESDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS WEDNESDAY CABLE & BROADCAST NATIONALS
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