March 1, 2018



The post-Olympics torpor continued.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Feb 28.WED


CBS:  The new cycle of SURVIVOR premiered at 1.7, steady with the Midseason 2017 premiere.  SEAL TEAM aired in the 10PM slot and fell 0.2 from its last episode to 0.8, tying its series low.

ABC:  THE GOLDBERGS fell 0.4 from its last airing on January 24 to 1.3, SPEECHLESS was down 0.3 from January 17 to 1.0, MODERN FAMILY dropped half a point from January 17 to 1.3, and AMERICAN HOUSEWIFE lost 0.1 from January 24 to 1.0.  DESIGNATED SURVIVOR, airing for the first time since December 13, fell 0.2 to a series low 0.6.

NBC:  The line-up aired for the first time since February 7.  THE BLACKLIST slipped 0.1 to 0.9, and SVU dropped 0.2 to 1.1, while CHICAGO PD was steady at 1.2.

FOX:  Also airing for the first time since February 7, THE X-FILES was down 0.1 to 0.8, and 9-1-1 lost 0.2 to 1.5.

CW:  Reruns at 0.2/0.2.

ABC is having a busy night tonight, introducing elements of the GREY’S ANATOMY spin-off within the parent show, then airing a SCANDAL/HOW TO GET AWAY WITH MURDER crossover.  On cable, FX’s acclaimed ATLANTA returns for its 2nd season.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Feb 28.WED

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.