March 19, 2020



The newly-grown linear audience made THE MASKED SINGER even bigger.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  THE GOLDBERGS aired for the first time since February 26 and was up 0.3 to 1.1.  Going back a week further, SCHOOLED (0.8) and MODERN FAMILY (0.9) were each up 0.2.  AMERICAN HOUSEWIFE relocated from Fridays and was up 0.1 to 0.6.  STUMPTOWN gained 0.1 from its last airing 2 weeks ago to 0.5. 

CBS:  SURVIVOR (1.5) and SEAL TEAM (0.8) each gained 0.1, and SWAT held at 0.6.

NBC:  Returning from a rerun week, CHICAGO MED climbed 0.2 to 1.3, and both CHICAGO FIRE (1.3) and CHICAGO PD (1.2) were up 0.2.

FOX:  THE MASKED SINGER rose 0.3 to 2.2, and LEGO MASTERS was up 0.2 to 1.2.

CW:  Reruns at 0.2/0.2/0.2.

Tonight, NBC preempts SVU for a coronavirus-related news special.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.