March 22, 2018



Season finales began rolling in.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Mar 21.WED

FOX:  On a night of finales, THE X-FILES rose 0.2 to 0.9, and 9-1-1 was up 0.1 to 1.7.

ABC:  The line-up returned from a partial week off.  THE GOLDBERGS was steady with its 1.5 from 2 weeks ago.  The season finale of SPEECHLESS was up 0.4 from last week to 1.3, but that was up a more modest 0.1 from 2 weeks ago, when it had its GOLDBERGS lead-in.  MODERN FAMILY (1.6) and AMERICAN HOUSEWIFE (1.3) were each up 0.2 from 2 weeks ago.  DESIGNATED SURVIVOR was steady with last week’s 0.7.

CBS:  SURVIVOR (1.7) and CRIMINAL MINDS (0.9) were steady with last week, and SEAL TEAM returned from a week off up 0.1 to 1.0.

NBC:  After 0.8 for a rerun SVU, a new episode gained 0.1 to 1.4, and CHICAGO PD was up 0.1 to 1.3.

CW:  RIVERDALE (0.4) and LIFE SENTENCE (0.2) held last week’s numbers.

There’s no getting around the “fighting fire with fire” description for tonight’s network strategies:  as ABC launches its firefighter drama (and GREY’S ANATOMY spin-off) STATION 19 with a 2-hour premiere, NBC counters with back-to-back episodes of CHICAGO FIRE.  Meanwhile, CBS returns to its coverage of the NCAA TOURNAMENT.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Mar 21.WED

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."