Articles

March 25, 2021
 

SHOWBUZZDAILY WEDNESDAY NETWORK SCORECARD – 3.24.2021

 

THE MASKED SINGER declined but stayed on top.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  The sitcoms aired new episodes for the first time in 3 weeks.  THE GOLDBERGS (0.6) and AMERICAN HOUSEWIFE (0.5) were steady, while THE CONNERS (0.5) and CALL YOUR MOTHER (0.3) were down 0.1.  THE CON dropped 0.1 to 0.2.

CBS:  TOUGH AS NAILS lost 0.1 to 0.4.  Returning from a week off, SEAL TEAM (0.5) and SWAT (0.5) were up 0.1.

NBC:  Reruns at 0.4/0.3/0.3.

FOX:  THE MASKED SINGER dipped 0.1 to 1.1, and GAME OF TALENTS held at 0.7.

CW:  RIVERDALE gained 0.1 to 0.2, and NANCY DREW remained at 0.1.

Tonight, the run of NBC’s SUPERSTORE comes to an end with back-to-back episodes.  In addition, FOX has the season finale of CALL ME KAT.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available with the broadcast finals.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Wednesday cable programs and broadcast finals.

PREVIOUS WEDNESDAY NETWORK SCORECARDS (FAST NATIONALS)

PREVIOUS WEDNESDAY CABLE & BROADCAST NATIONALS

NEWS & LATE NIGHT BROADCAST RATINGS

SPORTS RATINGS

###



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.