April 16, 2020



The trend was downward.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  The sitcoms returned from breaks, with THE GOLDBERGS down 0.1 to 0.8, and SCHOOLED up 0.1 to 0.7.  AMERICAN HOUSEWIFE shifted into the 9PM slot, and at 0.6 it was down 0.1 from its last 9:30PM airing.  SINGLE PARENTS aired its first episode since February 26, and was steady at 0.5.  WHO WANTS TO BE A MILLIONAIRE fell half a point from last week’s post-MODERN FAMILY finale premiere to 0.6.

CBS:  After SURVIVOR held at 1.5, SEAL TEAM (0.5) and SWAT (0.4) were both down 0.1.

NBC:  CHICAGO MED lost 0.1 to 1.1, and both CHICAGO FIRE (1.2) and CHICAGO PD (1.1) were steady.

FOX:  THE MASKED SINGER dropped 0.4 to 1.7, and the season finale of LEGO MASTERS stayed at 1.2.

CW:  RIVERDALE aired its first new episode since March 11 and remained at 0.2.  NANCY DREW was steady at 0.1.

Tonight, ABC airs a DISNEY FAMILY SINGALONG special, and CW premieres the new season of IN THE DARK more quickly than originally planned due to the premature end of the LEGACIES season.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.